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Sites that offer a better user experience overall will rank better on Google SERPs. Businesses are constantly being advised to create a website and brand image that speaks volumes, and emphasizes their aims, goals, and missions. For 2017, personal branding will become an even more important part of SEO. It differentiates your dealership from its competitors, and boosts your overall user experience. As social media platforms continue to refine their algorithms, the need for brand authenticity in every aspect of your business process is crucial. In order to keep up, you need to take a more personalized approach toward branding. Your strategy must involve sharing personal stories, messages from satisfied customers, and a unique approach, because consumers are getting tired of the redundant branding messages they see on almost every other site. With Google’s RankBrain being introduced last year, a new door of algorithmic machine learning was opened. This extension of Google gradually learns more about how users phrase conversational queries and perform their searches, then makes it easier for them to find exactly the information they need. Although there hasn’t yet been an update that focuses on algorithmic machine learning, this new technology will undoubtedly change marketing automation and data interpretation in SEO. Your dealership needs to be prepared to accommodate the changes that Google makes to its guidelines in order to keep up with the latest machine learning ranking techniques. As mentioned earlier, people are tired of redundant content on every website. Although it can be difficult to come up with unique titles and content, especially for businesses operating in the same industry, the need for “epic” and “dense” content is great. Therefore, your dealership should avoid writing content that is available on almost every other site, and focus instead on creating longer pieces that cover a topic more comprehensively.

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